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Beginner Guide 2

Creators@ SoftwareFolder | Digital Advertising

DESIGN APPRECIATION PROJECT

Advertising & Artificial Intelligence

(Draft version) Let’s start with the most disruptive technology to hit the world of advertising, at least when it comes to the more repetitive and mechanical tasks. Yes, indeed AI has made a huge impact throughout the business and consumer world.

Authenticity is a crucial aspect of advertising, as consumers are increasingly seeking genuine connections with brands. They want to feel that the ads they see are relatable and resonate with their values and experiences. Achieving this level of authenticity requires a deep understanding of human emotions and cultural nuances, which AI may not fully grasp.

Engagement is another essential factor in advertising success. While AI-generated ads may be optimized for certain metrics, such as click-through rates or conversions, they may not always capture the attention and interest of users in the same way as ads created by humans. Human creatives can tap into their intuition and empathy to craft compelling narratives that truly engage and captivate audiences.

To strike a balance, many advertisers are adopting a hybrid approach, combining the efficiency of AI with the creativity and emotional intelligence of human input. By leveraging AI for data analysis and generating initial ad concepts, and then involving human creatives to refine and add authenticity, brands can maximize the benefits of both worlds.

Ultimately, while AI can be efficient at generating ad creatives, it is essential to consider a user’s actual advertising needs for authenticity and engagement. By finding the right blend of AI and human creativity, brands can create compelling and impactful ad campaigns that resonate with their target audiences.

In the next chapter we will look at AI technology in business in more detail. In the meantime read on to learn why AI will not be taking your job away.

Human Intelligence and Planning an Advertising Campaign

Before you start any form of advertising there will inevitably be some degree of planning and pulling together of resources. Now, this is where human intelligence and the skills of a copywriter and other creators are essential.

While AI can assist in generating ad creatives, it is the human touch that adds authenticity and engagement to the campaign. A copywriter, for example, brings their expertise in crafting persuasive and compelling copy that resonates with the target audience. 

They understand the nuances of language and can tailor the message to evoke the desired emotions and actions from the viewers.

Other creators, such as graphic designers and videographers, also contribute their skills in creating visually appealing and impactful elements for the campaign. They have an eye for aesthetics and can create visuals that capture attention and communicate the brand’s message effectively.

Indeed, human intelligence is crucial in understanding the target audience and their advertising needs. AI can provide data and insights, but it takes human analysis and interpretation to truly understand the audience’s preferences, behaviors, and motivations. 

This understanding allows advertisers to create campaigns that are relevant and resonate with the target audience.

Creators@ SoftwareFolder | Digital Advertising

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