Building B2B SaaS Partnerships & Integrations

So you want to take your B2B SaaS business to the next level? However, you are not sure how to reach an audience beyond your current reach.

Creators@ SoftwareFolder | Partnerships and B2B SaaS

What is PartnerStack,
and why should I use
their services?

PartnerStack is a partner ecosystem platform that helps companies grow their SaaS brands by enabling them to recruit, engage, and scale their entire ecosystem of partners, ranging from affiliates to referral partners.

Companies can use PartnerStack to launch, manage, and scale their partner programs, which in turn helps drive recurring revenue. 

Before we delve into some of the things you can achieve from using a partnership platform like PartnerStack, I urge you to download this 2024 report on some of the  insightful findings related to SaaS businesses.

Acquisition Strategy

By providing you with all the tools you need to market your SaaS program and discover new partners to work with, using PartnerStack tools with your acquisition strategy is a prudent and efficient method for affordably accessing audiences you may not ordinarily have access to.

Popular with all types of B2B SaaS companies and partners, namely affiliate partners, the platform accommodates the management and running of affiliate, referral, and reseller partner programs with the availability of an extensive pool of candidates, ready to help promote your products.

Program Preparation

In order to make the most of your PartnerStack membership, demonstrate professionalism by providing relevant and essential details about your business, including your brand, products, and services, as well as useful creative assets that your partners can use with the content they produce promoting your product or services.

PartnerStack Integrations

PartnerStack provides integration capabilities that allow companies to automatically track and reward their partners, ensuring accurate tracking of partner activities and rewards. It does this by allowing you to send and receive data via the PartnerStack API. With an easy-to-embed Javascript snippet for your website or app. You can sync directly to your existing CRM and payments system. 

Simply put, when a client is linked to a partner, PartnerStack monitors all interactions associated with that client and compensates partners based on the criteria you establish.

PartnerStack B2B SaaS Checklist:

Recruiting partners: PartnerStack promotes your program to over 80,000 partners with experience in B2B partnerships and streamlines the partner application process, so you can get more of the right partners into your ecosystem, faster. 

Activating partners: Engage new and existing partners to drive more revenue with automated onboarding, educational resources and bonus incentives, all inside a dedicated partner portal.

Tracking conversions: PartnerStack syncs with your CRM to track the status of every partner-sourced lead and deal, so you can be sure you have full visibility and partners always get credit.

Rewarding partners: Automatically calculate rewards and pay your partners, even with complex reward structures like lifetime revenue share. You get an invoice once a month, and your partners get paid on time.

Optimizing performance: Measure your ecosystem’s growth and identify opportunities with built-in reporting available to both you and all of your partners. 

Noteworthy Chatbot Solutions

Creators@ SoftwareFolder | Partnerships and B2B SaaS


Freshchat is a customer messaging platform that offers chatbot capabilities to automate customer interactions. It enables businesses to engage with customers in real-time across multiple channels and provides tools for personalized messaging.


customGPT is a chatbot solution that leverages OpenAI’s GPT (Generative Pre-trained Transformer) technology to create custom chatbots tailored to specific business needs. It allows businesses to build conversational AI models for various applications.


Chatbot is a chatbot building platform that allows businesses to create customized chatbots without coding. It offers a user-friendly interface for designing conversational flows and integrating chatbots into websites or messaging platforms.


Chatbase is a chatbot analytics platform developed by Google. It provides insights into chatbot interactions, helping businesses understand user behavior and improve their chatbot performance.


Intercom is a customer messaging platform that includes chatbot functionality to automate customer support and marketing interactions. It enables businesses to engage with customers through targeted messaging, chatbots, and personalized communication.


Dialogflow, now part of Google Cloud, is a conversational AI platform that enables businesses to build natural language understanding into their applications. It provides tools for creating chatbots, voice assistants, and other conversational interfaces using machine learning and natural language processing.


LiveChat is a customer service platform that offers live chat and chatbot features to support customer interactions. It provides tools for real-time communication, automated responses, and customer engagement across various channels.

Images realized using Nightcafé

Creators@ SoftwareFolder | Partnerships and B2B SaaS

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