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the logo story

HEART & PENCIL

Once upon a time there was an ‘it’

No one knew how to describe ‘it’,
or tell ‘it’ apart from all the other ‘its’. 

This led to a lot of confusion.
And, repeated questioning, such as…

it
Creators@ SoftwareFolder | The Logo Story

…Who are you, again?

As much as ‘it’ tried to stand out from the other ‘its’. ‘It’ somehow just blended into the background – kinda like a Ninja. 

‘It’ needed a strategy, something that made it different from the other ‘its’. Something unique…

And then ‘it’ came across ‘this…’

A unique logo

‘this’ is how to give your ‘it’ a face of its own.

Creators@ SoftwareFolder | The Logo Story
uneek

With your own face people can distinguish your ‘it’ from all the other ‘its’. And therefore can rightfully assign credit to your ‘it’
– when you deserve it.

Creators@ SoftwareFolder | The Logo Story

And so, here is a new ‘typeface’ we are thinking of calling it…

Creators@ SoftwareFolder | The Logo Story

you can wear ‘it’ when it arrives.


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