Customer Matters: Customer Persona Exploration

Which customer persona fits you best? Take a look at our exploration of different customer traits, the software they use, hobbies and more.

When it comes to customer personas, businesses often create profiles based on various factors…Read on

Creators@ SoftwareFolder | Which Customer Persona?

Name: Ryan
Occupation: Self-Employed
Location: United Kingdom

Favorite Software: DebutifyShopifyAdCreatives AIYarnit

Name: Rafi
Occupation: Student
Location: Indonesia

Favorite Software: Quillbot, Notion, Setapp

Name: Holly
Occupation: Student
Location: United States of America

Favorite Software: Quillbot, Notion

Name: Isabella
Occupation: Customer Care Officer 
Location: France

Favorite Software: Quillbot, Notion, Freshdesk

Name: Russell
Occupation: Software and Game Developer
Location: United Kingdom

Favorite Software: Quillbot, Notion, Framer, Webflow, WordPress

Creators@ SoftwareFolder | Which Customer Persona?

Name: Ryan
Occupation: Self-Employed
Location: United Kingdom

Favorite Software: DebutifyShopifyAdCreatives AIYarnit

Ryan is not your typical self-employed creator; he is a driven individual who utilizes his time outside of client projects to generate income through his own monetized ventures.

With a knack for building and managing various projects, Ryan is always finding new ways to showcase his creative and technical skills.


One of Ryan’s endeavors includes running e-commerce stores. Through these projects, he combines his creative abilities with his technical expertise to produce and sell products online. From designing visually appealing websites to curating unique merchandise, Ryan’s e-commerce ventures allow him to express his creativity while generating income.


In addition to his e-commerce stores, Ryan also enjoys building his own websites. This not only showcases his technical skills but also provides him with a platform to display his portfolio and attract potential clients. Building websites allows him to exercise his creativity and create a digital presence that reflects his unique style and capabilities.

While Ryan hasn’t fully explored the potential of YouTube for his own projects yet, he is considering utilizing the platform in a more meaningful way. Recognizing the power of video content, he sees the opportunity to showcase his work, share his expertise, and engage with a wider audience.

Ryan’s enthusiasm for leveraging YouTube demonstrates his commitment to expanding his reach and connecting with others in a more interactive manner.


Furthermore, Ryan is quite passionate about AI technology and the various software available to enhance his content creation workflow. He understands the value of leveraging technology to streamline processes and improve efficiency. By staying up-to-date with the latest advancements, Ryan ensures that he can deliver high-quality work to his clients and optimize his own projects.

 

Creators@ SoftwareFolder | Which Customer Persona?

Name: Holly
Occupation: Student
Location: United States of America

Favorite Software: Quillbot, Notion, 

Holly is not just your average student; she is someone who embraces the opportunity to explore various fields of writing and marketing before making any long-term commitments. As she pursues her education, Holly appreciates the chance to gain firsthand experience and get a feel for what it might be like to work in these diverse areas.


Being a student allows Holly to delve into the world of writing and marketing, honing her skills and discovering her passions. She relishes the chance to engage in different projects, assignments, and internships that expose her to various facets of these fields.

This hands-on experience not only helps Holly develop her expertise but also provides her with valuable insights into the practical aspects of working in writing and marketing.


Holly recognizes the importance of exploring different career paths before making definitive choices. She understands that the academic environment offers a unique opportunity to experiment and gain exposure to different aspects of writing and marketing. This allows her to make informed decisions about her future career, ensuring that she finds a path that aligns with her interests and aspirations.


As she immerses herself in her studies, Holly also takes advantage of the resources available to her. She actively seeks out internships, part-time jobs, and extracurricular activities that allow her to apply her writing and marketing skills in real-world settings. This hands-on approach not only enriches her learning experience but also helps her build a strong foundation for her future career.

 

Creators@ SoftwareFolder | Which Customer Persona?

Name: Rafi
Occupation: Student
Location: Indonesia
Favorite Software: Quillbot, Notion,  Setapp

As with Holly, Rafi is not your average student; he is an individual who has fully embraced the world of AI technology and eagerly anticipates the opportunities it presents for real and useful applications.

With a keen interest in software engineering, data science, and cybersecurity, Rafi is considering venturing into the realm of Fintech by starting a business with friends from his previous college. He is captivated by the idea of remote working and the potential it holds for innovation and collaboration.


Rafi’s fascination with AI technology goes beyond mere curiosity. He actively seeks out ways to apply this cutting-edge technology to solve real-world problems and create meaningful solutions. He stays abreast of the latest advancements in AI, exploring how it can be utilized in

About Personas

When it comes to customer personas, businesses often create profiles based on various factors such as demographics, psychographics, and behavior. By understanding these personas, companies can tailor their products and services to meet the specific needs and preferences of their target customers.

For example, one customer persona may be the “Tech Enthusiast.” This persona is typically tech-savvy, using the latest software and gadgets. They are early adopters of new technology and enjoy exploring new features and functionalities. Their hobbies may include coding, gaming, or staying up-to-date with the latest tech trends.

Another customer persona could be the “Fitness Fanatic.” This persona is health-conscious and actively engages in physical activities. They may use fitness tracking software or apps to monitor their progress and set goals. Their hobbies may include running, weightlifting, or participating in sports.

There are many other customer personas, such as the “Busy Professional,” the “Creative Artist,” or the “Family-oriented.” Each persona has unique characteristics, software preferences, hobbies, and more.

By identifying the customer persona that best fits your target audience, you can tailor your marketing strategies, product features, and customer support to effectively engage and satisfy their needs.

Creators@ SoftwareFolder | Which Customer Persona?

Name: Isabella
Occupation: Customer Care Officer 
Location: France

Favorite Software: Quillbot, Notion, Freshdesk

Isabella works for a French travel company where she handles customer care and the quality of service. She is responsible for ensuring customer queries are responded to as quickly and efficiently as possible. Fortunately, she doesn’t live too far from her work offices in busy Paris, so she travels to work most mornings riding her motorbike. 

Including Italian and English, Isabella speaks three languages and has experience in both the hospitality and entertainment industries.

As a customer herself, Isabella is empathetic towards solving customer queries and therefore ensures she builds a robust customer care and support infrastructure for her team and customers. Isabella’s experience in the hospitality and entertainment industries has provided her with valuable insights into delivering exceptional customer service. She understands the importance of creating a positive and memorable experience for customers, and she uses her language skills to effectively communicate with a diverse range of clients.

In addition to her role in customer care, Isabella also takes charge of monitoring the quality of service provided by her team. She regularly assesses customer feedback and identifies areas for improvement. By analyzing customer queries and concerns, Isabella is able to implement strategies and training programs to enhance the overall customer experience.

Isabella’s dedication to her work extends beyond her professional responsibilities. She actively seeks out opportunities to further develop her language skills and stay updated with the latest industry trends. She attends workshops and conferences related to customer care and service, ensuring that she is equipped with the knowledge and skills to provide the best possible support to her team and customers.

Isabella’s commitment to building a robust customer care and support infrastructure is evident in the positive feedback she receives from both her colleagues and customers. Her empathetic nature and strong communication skills allow her to effectively resolve customer queries and concerns, leaving them satisfied and confident in the services provided by the travel company.

Overall, Isabella is not just an ordinary employee; she is a dedicated professional who works for a French travel company, specializing in customer care and ensuring the quality of service. Located in bustling Paris, Isabella conveniently commutes to work on her motorbike, taking advantage of her proximity to the office.


Outside of her professional responsibilities, Isabella enjoys a range of hobbies and interests that contribute to her well-rounded personality:

  1. Travel: It comes as no surprise that Isabella has a passion for travel. Exploring new destinations and immersing herself in different cultures allows her to gain firsthand experiences that enhance her understanding of customer needs and preferences. Traveling also fuels her sense of adventure and curiosity.

  2. Languages and Linguistics: Isabella’s fluency in multiple languages reflects her love for languages and linguistics. She may spend her free time studying new languages, practicing her language skills, or even translating texts. This passion for languages enables her to effectively communicate with a diverse range of clients and provide personalized customer care.

  3. Fine Dining and Culinary Exploration: Isabella appreciates the art of fine dining and enjoys exploring different cuisines. She may indulge in trying new restaurants, experimenting with cooking techniques, or attending culinary events. This passion for food and culinary experiences allows her to understand the needs and preferences of customers who seek unique gastronomic experiences during their travels.

  4. Arts and Culture: Isabella has a keen interest in arts and culture. She may visit museums, attend theater performances, or explore art exhibitions. This appreciation for the arts enables her to understand the cultural aspects of travel and provide recommendations to customers who seek enriching experiences.

  5. Outdoor Activities: Isabella enjoys spending time outdoors, taking advantage of the beautiful surroundings in and around Paris. She may engage in activities such as hiking, cycling, or picnicking in parks. These outdoor pursuits allow her to recharge and find inspiration in nature.

Creators@ SoftwareFolder | Which Customer Persona?

Name: Russell
Occupation: Software and Game Developer
Location: United Kingdom

Favorite Software: Quillbot, Notion, Framer, Webflow, WordPress

Russell’s passion for software and game development is evident in his dedication to staying up-to-date with the latest technology, games, and trends. He spends his free time researching new techniques, exploring innovative game concepts, and honing his skills in various programming languages.

During his daily commute from Reading to Richmond, Russell makes the most of his time by engaging in productive activities. He carries a notebook with him to jot down any new ideas that come to mind or sketch character designs for potential game projects. Russell believes that inspiration can strike at any moment, so he always keeps his creative juices flowing.

In addition to brainstorming and sketching, Russell also uses his commuting time to catch up on work-related tasks. He brings his laptop along and takes advantage of the uninterrupted hours to tackle his to-do list. Whether it’s coding new features, debugging existing programs, or preparing presentations for clients, Russell ensures that he maximizes his productivity during these travel hours.

Furthermore, Russell is an avid reader and takes advantage of his commute to indulge in his favorite books and articles. He believes that continuous learning is crucial in the fast-paced world of software development. By staying well-read and informed, Russell stays ahead of the curve and can incorporate new ideas and techniques into his work.

Russell’s dedication to his craft and his efficient use of commuting time not only demonstrates his commitment to personal growth but also reflects his passion for creating exceptional software and games. His ability to balance work and personal development sets him apart as a valuable asset to his software design agency in Richmond, UK.